Although Pride month and in-person celebrations have been canceled, you can still support by shopping. Tons of companies have created special collections to celebrate. But not all of these collections are giving back to the LGBTQIA+ community.
Here are some collections that are using their profits to give back.
Converse
Converse’s annual Pride collection was inspired by the flags raised by the LGBTQ+ community. You can even customize your own pair with a variety of patches, laces, colors, and more. Contributions support partners like the It Gets Better Project, Bagly, The Ali Forney Center, and Out MetroWest.
Fossil
Fossil has updated its timeless FB-01 watch with the colors of the rainbow flag. A portion of the sales of this limited edition piece goes to local and global LGBTQ+ youth service organizations.
Penguin
Penguin released an entire collection of shirts, sneakers, and swim trunks to celebrate Pride. A portion of their proceeds goes to All Out, a global movement for love and equality.
ASOS
ASOS has partnered with GLAAD to create a collection full of faded tie-dye tees, sweatshirts, and fun two-piece outfits. 100% of net profits are donated to GLAAD to promote fair and inclusive representation of the LGBTQ+ community in the media to eliminate homophobia and discrimination.
Nike
Nike’s BeTrue collection includes shirts, shorts, and of course, shoes. They created new colorways for the Air Force 1, Air Max 2090, and the ACG Air Deschutz sandals. There is also an assortment of accessories like sunglasses, hair ties, and more. Nike donates to more than 20 organizations, including Campus Pride, and the National Gay Basketball Association.
Bombas
Purchase a pair of these colorful socks, and a pair will be donated to someone in need through The Ally Coalition. Made of cotton, these socks have padded footbeds and arch support, creating an experience your feet will be thanking you for.
Toms
Toms has created three different colorways of their classic Alpargata shoe for this collection, including one that reads “Love is Love.” Toms supports the LGBTQ+ community year-round by providing shoes, sight services, and even mental health support. They take inspiration from organizations like the Los Angeles LGBT Center and Helen Keller International.
Brew Dr.
The Love kombucha flavor is being released in a limited-edition rainbow-wrapped bottle. This packaging will have The Trevor Project’s lifeline number printed on it. The Trevor Project is an organization that works to provide suicide prevention and crisis intervention for the LGBTQ+ youth. Additionally, they are donating to help The Trevor Project provide free and confidential crisis counseling.
Williams Sonoma
Williams Sonoma teamed up The Trevor Project and created some home goods that feature a rainbow heart or star and an encouraging quote. 50% of each purchase will be donated to The Trevor Project.
Fluide
All-gender makeup brand Fluide has launched a set called Proud Together. You can get a shirt, dazzling glitter mix, and their universal gloss for a discounted price. 10% of sales are donated to the Marsha P. Johnson Institute. This non-profit raises and supports the voices of black trans people and protects their human rights.
