In the sage words of Cher Horowitz, anything you can do to draw attention to your mouth is good. A University of Manchester study found that wearing red lipstick holds a man’s gaze more than three times longer than going bare-lipped. Here’s a color-matching cheat sheet: Fair skin tends to benefit from bright hues with hints of orange, true reds with a tiny bit of pink complement medium skin, and dark skintones are great with burgundy and wines.
READ MORE: How to Choose a Red Lipstick
