That being said, Lust has a few valid points. Branding does do powerful things to the human mind, which we’ve all learned the hard way at one time or another when doing things like blowing rent money on Forever 21 dresses for no discernible reason. Lust is also correct that drinking alcohol can make women more inclined to have sex, but something about the way the company frames this fact is a bit creepy — as if it’s written as a tip for men trying to pick up an ambivalent woman at the bar. Encouraging someone to drink solely so they’re more likely to say “yes” to your advances is a bit predatory, so I imagine this vodka would win over female customers much more easily if the advertising was directed at them instead of the guys trying to persuade them.
There’s also the fact that the power of placebos is very real. The mere expectation that a drink will turn us on could create that exact effect, even if you’re well aware that it isn’t actually stemming from the drink. This all boils down to the begrudging reality that, well, Lust’s advertisers are sort of right, but all the facts they list are just as true about any other alcoholic beverage as well.
My two cents? Drink any alcohol brand you please because none is more special than the other in the art of seduction. Even better? And maybe if you’re looking to get lucky, eat some real aphrodisiacs before you head out for the evening.
MORE: Sorry, Ladies, Skinny Jeans and High Heels May Be Bad For Your Health
