Update: Male Startup Founders Want to Make Your Vagina Smell Like Fruit

UPDATE: 11/22, 9a.m. — An article in Inc. has clarified inaccurate information surrounding Sweet Peach. The probiotics were actually invented by a 20-year-old “ultrafeminist” woman with an interest in women’s health. The two men who presented about Sweet Peach at a tech conference are not the founders, but instead created a similar product for animal feces which they were originally discussing. They spoke publicly about Sweet Peach without crediting her as the founder and insinuated a business relationship with the product that doesn’t exist.  Read more here: Inc.–Women everywhere live their lives feeling self-conscious about how their vaginas are supposed to smell. And after medical professional have reassured us over and over again that there’s no “normal” scent, someone — men, actually — has come along to try and convince us otherwise.This week, at tech conference DEMO in San Jose, California, biotech startup founders Austen Heinz and Gilad Gome announced their plans to create a new probiotic supplement that changes the way your vagina smells, Inc. reported. It’s called…wait for it… Sweet Peach.In addition to making your crotch smell like a fruit stand, these magical pills will also come with “practical” benefits, Heinz explained, like preventing yeast infections and other health problems caused by microorganisms down yonder. “The idea is personal empowerment,” he continued. “All your smells are not human. They’re produced by the creatures that live on you.”It might actually be more personally empowering for women to know that the creatures living on you aren’t all bad. Especially when it comes to your vagina, some bacteria and microorganisms are extremely important to your pH balance. Yeast infections, for example, happen when the bacteria down there disappear and the yeast multiplies more than it should.But wait, there’s more. Gome added: “We think it’s a fundamental human right to not only know your code and the code of the things that live on you but also to rewrite that code and personalize it.”It’s a fundamental human right to control the way your vagina smells, ladies. We call B.S. — this is just exploiting another unrealistic expectation for women. If women weren’t worried about their natural scent before, knowing other ladies out there smell like fresh ripe fruit isn’t going to put anyone more at ease.A smarter idea: If your vagina is not smelling so pleasant, go to a doctor instead of the store. A funky smell could be a sign of a health issue. Perpetually smelling like peaches and masking the natural odors might cause you to miss an important message from your body.