In her first appearance for a Chinese fashion brand, Kendall Jenner opened for the Bosideng show at Milan Fashion Week yesterday. Founded in 1976, Bosideng is the leading Chinese fashion brand for down outerwear.
With her new blonde tresses, Kendall was barely recognizable in the show. Jenner was dressed in a chic and sporty look for the show. The model wore a green colored calf-length down jacket and sported a baseball cap and combat boots to complete the look.
According to the brand, their Milan show presented their new collection, “where Oriental craftsmanship meets Western romance to define a new style of down jacket.” The show involved a star-studded guest list, including Nicole Kidman and super influencer, Chiara Ferragni, who both sat in the front row.
This is Bosideng’s debut show in Milan and Kendall’s first walk of Milan Fashion Week. After missing New York Fashion Week in favor of being an attendee, we’re happy to see Kendall walking the European shows.