Fact: dark lipstick is a surefire way to instantaneously rev up your cool factor. Whether it’s a deep berry shade or a flaming red pout, you’re sure to draw tons of attention with a single pucker of your lips.

Recently, celebrities have been resurrecting a 90s dark lip color trend that’s making us all double back and wonder why we ditched the look in the first place: brown lipstick.

Although this shade might seem intimidating at first, it truly is the epitome of confidence with a bit of sass (which every woman needs every now and then!). With quite a few fierce celebs like Zendaya and Rihanna being fans of the look, it’s no wonder we’re all jumping on the brown bandwagon. Read on for our best brown lipstick picks!

1Joan Smalls

joan smalls brown lipstick
Image courtesy of Instagram/joansmalls

Not one to shy away from a bold lip look, supermodel Joan Smalls swiped on a brown lip color with heavily lined eyes for a day out with friends.

2Zendaya

Zendaya's Brown Lipstick
Image courtesy of Instagram/Zendaya

Talk about a perfect pout! Zendaya’s dark lip shade is a great way to add a bit of edge to any style.

3Gigi Hadid

Gigi Hadid Brown Lipstick
Image courtesy of Instagram/GigiHadid

Usually seen sporting a nude lip, it’s refreshing to see Gigi Hadid switch up her look to something a bit more rebellious.

READ MORE: Gigi Hadid’s 10 Hottest Hair Looks

4Rita Ora

Rita Ora Brown Lipstick
Image courtesy of Instagram/RitaOra

Rita Ora is the perfect combination of cute and sexy with her deeply colored lip shade.

5Rihanna

Rihanna Brown Lipstick
Image courtesy of Instagram/Rihanna

Of course Rihanna looks incredible with brown lipstick in her latest Dior photoshoot. It’s badgalriri…need I say more?

6Kylie Jenner

Kylie Jenner Brown Lipstick
Image courtesy of Instagram/KylieJenner

King Kylie looked stunning after adding a bit of lip liner and chocolate colored lipstick to her makeup routine in a photoshoot with Galore Magazine.

READ MORE: Looking For Nudes? Try Our Top Neutral Lipstick Picks!